More people visted museums in UK than games in the Premier League, and with 42,ooo,ooo visitors the numbers are much more higher than the visitors of theatres and musicals.Especially art [and design] museums benefit from this world wide boom. 120,000 visitors came to a single exhibition in Hamburg, 500,000 to the National Gallery in Berlin.
Source: an article in the Frankfurter Allgemeine (only in German)
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